October 23(Thursday), 2014
09:30-09:45 Opening Ceremony [Crystal Hall, 2F]
· Opening Remarks
Hyun-seok Yu, President, Korea Foundation
· Congratulatory Remarks
Dong-ik Shin, Deputy Minister for Multilateral and Global Affairs, ROK Ministry of Foreign Affairs
09:45-09:50 MoU Signing Ceremony
· Group Photo
10:10-12:00 GPDNet Conference
‘Public Diplomacy for Contributing to Global Society’
Today, nations compete with one another to maximize their own national interests in the realm of public diplomacy.
However, if we limit public diplomacy to the boundaries of national interest, another area of competition
and conflict may arise just as in hard power politics.
What should we do to devise collaborative, constructive and creative public diplomacy geared toward global public good?
What are best practices on the role of cultural initiatives of each institution?
Jay Wang, Director, USC Center on Public Diplomacy
Stefan Dreyer, Executive Director, Goethe Institut in Korea
Martin Fryer, Director, British Council in Korea
Hiroyuki Kojima, Director, Japan Foundation in Korea
Annika Rembe, Director General, Swedish Institute
14:00-15:00 Assembly Meeting
Yongshik Choi, Director, Global Networking Team, Korea Foundation
15:00-18:00 Working Group(WG) Discussion (Parallel sessions)
WG1 Developing GPDNET Joint Projects for Global Common Good
What should GPDNET try to broaden the scope of their activities with regard to collaborative projects?
How should we cooperate with each other?
How can we design the roadmap to implement collaborative projects? This Working Group seeks cooperative models that establish
and enhance networks among GPDNET and discuss a united plan of action.
Participants shall reach agreements and transform agreements into concrete strategies, plans, and schedules of joint projects.
Taehwan Kim, Professor, Korean National Diplomatic Academy
WG2 Managing Public Diplomacy: Corporations and Governments
Obviously, one of the defining characteristics of New Public Diplomacy is the emergence of a variety of civilian actors
including corporations as the subject,
as well as object, of public diplomacy. Corporations are now a great asset of public diplomacy.
How can PD institutions utilize these invaluable assets?
Is it desirable for the government to intervene in the realm of public diplomacy?
To what extent should the government intervene, and what should be the specific role of the government?
Pawel Potoroczyn, Director, Adam Mickiewicz Institute
October 24(Friday), 2014
09:00-11:00 Working Group Discussion (Continued)
11:00-12:30 Working Group Presentation
Caitlin Byrne, Queensland Vice President, Australian Institute of International Affairs
12:30-14:00 Closing Luncheon
14:00- Free Time
October 25(Saturday), 2014
Tour Events for Participants
– GPDNet Members
Adam Mickiewicz Institute (Poland)
Pawel Potoroczyn Director
Marcin Jacoby Project Asia Manager
Ewa Paszkowicz Project Asia Korean Desk
Balassi Institute (Hungary)
Pál Hatos General Director
Camões Institute (Portugal)
Cristina Faustino Head of Cultural Agreements and Cooperation Programmes Unit
Cristina Caetano Head of External Cultural Activities Unit
Korea Foundation (Korea)
Hyun-seok Yu President
Keum-jin Yoon Executive Vice-President
Yongshik Choi Director, Global Networking Department
Chung Min Lee Senior Program Officer, Global Networking Department
National Commission for Culture and the Arts (Phillippines)
Mary Anne Luis Head, International Office
Jeremy Chan Project Development Officer
National Institute for Cultural Orientation (Nigeria)
Barclays Ayakoroma Executive Secretary / CEO
Louis Eriomala Director, Lagos Office
Singapore International Foundation (Singapore)
Matthew Lee Senior Division Director, Strategic Management Division
Reuben Kwan Assistant Director, Corporate Planning
Swedish Institute (Sweden)
Annika Rembe Director-General
Yunus Emre Institute (Turkey)
Şaban Çobanoğlu Vice President
Chiang Ching-kuo Foundation for International Scholarly Exchange (Taiwan)
Tsui-yin Sung Chief Secretary
Michaela Lee Head of Seoul Office
Institute Cervantes (Spain)
María José Romero Corporate Relations Manager
– Presenters and Moderator
Kadir Ayhan Academic Coordinator, Istanbul Cultural Center in Korea
Caitlin Byrne Queensland Vice President, Australian Institute of International Affairs
Stefan Dreyer Executive Director, Goethe-Institut Korea
Martin Fryer Director, British Council Korea
Kojima Hiroyuki Director, Japan Foundation in Seoul
Taehwan Kim Professor, Korean National Diplomatic Academy
Dong-ik Shin Deputy Minister for Multilateral and Global Affairs, ROK
Jay Wang Director, USC Center on Public Diplomacy